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	<title>Just a Few Rants</title>
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		<title>Just a Few Rants</title>
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		<title>Project &#8211; A Consulting Model for Strategic Digital Marketing</title>
		<link>http://saurabhkaushik.wordpress.com/2012/08/28/project-a-consulting-model-for-strategic-digital-marketing/</link>
		<comments>http://saurabhkaushik.wordpress.com/2012/08/28/project-a-consulting-model-for-strategic-digital-marketing/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 11:56:35 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Strategic]]></category>

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		<description><![CDATA[A Consulting Model &#8211; Strategic Digital marketing from Saurabh Kaushik<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=444&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><iframe src='http://www.slideshare.net/slideshow/embed_code/14093585' width='427' height='350' scrolling='no'></iframe>
<div style="margin-bottom:5px;"> <strong> <a href="http://www.slideshare.net/saurabhkaushikin/digital-marketing-consulting-v10" title="A Consulting Model - Strategic Digital marketing" target="_blank">A Consulting Model &#8211; Strategic Digital marketing</a> </strong> from <strong><a href="http://www.slideshare.net/saurabhkaushikin" target="_blank">Saurabh Kaushik</a></strong> </div>
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			<media:title type="html">Saurabh Kaushik</media:title>
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	</item>
		<item>
		<title>Service Productization &#8211; 101</title>
		<link>http://saurabhkaushik.wordpress.com/2012/06/27/service-productization-101/</link>
		<comments>http://saurabhkaushik.wordpress.com/2012/06/27/service-productization-101/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 03:12:43 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[IT Industry]]></category>
		<category><![CDATA[Productization]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/?p=438</guid>
		<description><![CDATA[As IT industry is going through its churning stage to find a new growth path, there is a lot of buzz around &#8220;How to Move Up the Value Chain?&#8221;.  Concept of Service Productization offers new avenue. But, I scratched my head on this a lot and could come out with my 101 notes on Service [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=438&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>As IT industry is going through its churning stage to find a new growth path, there is a lot of buzz around &#8220;How to Move Up the Value Chain?&#8221;.  Concept of Service Productization offers new avenue. But, I scratched my head on this a lot and could come out with my 101 notes on Service Productization.</p>
<p><strong>What is Productization?</strong></p>
<ul>
<li>Productization is a practical and systematic methods to implement product-like features and characteristics into a service and package it into a more manageable and understandable object.</li>
</ul>
<p><strong>What is Service Productization (SP)? </strong></p>
<ul>
<li>It is packing a Service offerings into a product bundle to deliver a domain solution with better cost, lesser time, better quality and higher predictability than Pure Service model. It is a complete domain solution full of methodology, framework, accelerators to</li>
</ul>
<p><strong>What are the Differences between Service </strong><strong>Productization and </strong><strong>Service Model?  </strong></p>
<ul>
<li>Based on configuration rather than customization.</li>
<li>Loaded with features rather than requirement gathering.</li>
<li>At end, Not a project model but a product.</li>
</ul>
<p><strong>What are main </strong><strong>Characteristics</strong><strong> Productized Service?   </strong></p>
<ul>
<li>A pre-defined and clear offering or deliverable</li>
<li>A consistent standard delivery methodology</li>
<li>Supporting tools and templates for executing the service</li>
<li>Consistent knowledge and skills required to deliver the service</li>
<li>Quantifiable costs and demonstrable value</li>
</ul>
<p><strong>Why should we productize services?</strong></p>
<ul>
<li>Sophisticated client base demands constant proof of repeatable and demonstrable value. Fixed-time, fixed fee and shared-risk engagements represent about half of all the work performed by Project</li>
<li>Executive Group nowadays. Therefore it becomes increasingly important for us to structure our work in a way that offers clear deliverables with pre-defined scope, methods, skills, time and cost.</li>
<li>A standard service methodology delivers significant improvement in revenue, pipeline size and utilization.</li>
</ul>
<p><strong>Why is it called Blueprinting of Services?  </strong></p>
<ul>
<li>Yes, it is a blueprint of end to end domain solution using services. If compared with Template, it is just about time and resources. But, Blueprints is about adding additional views of complete guides, deliverables, required authorizations, historic effort and other critical information.</li>
</ul>
<p><strong>What are critical success parameters of a successful SP? </strong></p>
<ul>
<li>To Build a successful productized service, it has to address following two aspects:
<ul>
<li>Commercialization &#8211; A SP has to offer both most common and most appealing demand but in this, it should not loose sight on Cost Structure. It have to show one big price for full offerings but allows flexibility to change it by configurations based on customer requirements.</li>
<li>Standardization &#8211; Success of SP is purely based on standardization of each service in its portfolio. Surely, this comes with experience, but a model can be placed to keep it standard across offerings.</li>
</ul>
</li>
<li>To Win in Marketplace, it is required to come with flying colors on following parameters as well.
<ul>
<li>Customer expectation -In this, It will be about Ability to size the Customer expectations and ability model in SP offering is critical to success.</li>
<li>Ability to deliver &#8211; Having modeled a fantastic SP, delivering it on promise is second most critical factor for continuation of success.</li>
<li>Service proposition &#8211; Should continued to have its Service flavor to it to provide Customization flexibility.</li>
</ul>
</li>
</ul>
<p><strong>Can any domain problem be consider for SP? </strong></p>
<ul>
<li>No, bear in mind, that SP is only beneficial in solution domain where there is high volume of work from multiple clients.</li>
</ul>
<p><strong>References: </strong></p>
<ul>
<li><a href="http://onproductmanagement.net/2010/08/10/guest-post-how-to-productize-a-service-for-enterprise-customers/">http://onproductmanagement.net/2010/08/10/guest-post-how-to-productize-a-service-for-enterprise-customers/</a></li>
<li><a href="http://mydesignnotes.com/how-to-productize-you-service">http://mydesignnotes.com/how-to-productize-you-service</a></li>
<li><a href="http://www.internetviz.com/psjblog/2012/06/service-productization/">http://www.internetviz.com/psjblog/2012/06/service-productization/</a></li>
<li><a href="http://www.projectexecutive.com/productizedservices.html">http://www.projectexecutive.com/productizedservices.html</a></li>
<li><a href="http://www.internetviz.com/psjblog/2012/05/the-next-generation/">http://www.internetviz.com/psjblog/2012/05/the-next-generation/</a></li>
<li><a href="http://www.business2community.com/strategy/six-reasons-to-productize-your-professional-services-before-your-competition-0175403">http://www.business2community.com/strategy/six-reasons-to-productize-your-professional-services-before-your-competition-0175403</a></li>
</ul>
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			<media:title type="html">Saurabh Kaushik</media:title>
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	</item>
		<item>
		<title>Fat Apps killing my NexusOne</title>
		<link>http://saurabhkaushik.wordpress.com/2012/04/21/my-android-apps/</link>
		<comments>http://saurabhkaushik.wordpress.com/2012/04/21/my-android-apps/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 14:52:34 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Notes]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/?p=310</guid>
		<description><![CDATA[Just now, FB and G+ updated its app on my mobile and now it take 10+MB of internal storage. With Apps are getting fatter, my Nexus One is running out of Internal Storage. I never imagined, that this sweetheart will become absolute obsolete within 2 years. Somehow, I dont prefer to chase every new device [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=310&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Just now, FB and G+ updated its app on my mobile and now it take 10+MB of internal storage.</p>
<p>With Apps are getting fatter, my Nexus One is running out of Internal Storage. I never imagined, that this sweetheart will become absolute obsolete within 2 years. Somehow, I dont prefer to chase every new device for few additional feature. My rule of thumb is to have it, if it has good fundamentals (platform &amp; Ecosystem). But it missed one layer down, future of FATTER app and underlying hardware capacity. So, time to change it&#8230;. Waiting for right to switch!!!</p>
<p><a href="https://saurabhkaushik.files.wordpress.com/2012/04/nexus-one-dead.png"><img class="size-full wp-image-431 alignright" title="nexus-one-dead" src="https://saurabhkaushik.files.wordpress.com/2012/04/nexus-one-dead.png?w=640" alt=""   /></a></p>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="319">
<div>
<p><strong>Out of Mobile: </strong></p>
</div>
</td>
<td valign="top" width="319">
<div>
<p><strong>On Mobile: </strong></p>
</div>
</td>
</tr>
<tr>
<td valign="top" width="319">
<ul>
<li>Google
<ul>
<li>Drive</li>
<li>Book</li>
<li>Doc</li>
<li>Shopper</li>
<li>Listen</li>
<li>Blogger</li>
<li>Goggles</li>
<li>Street View</li>
</ul>
</li>
<li>Angry Bird</li>
<li>HP Printer</li>
<li>TweetDeck</li>
<li>WordPress</li>
<li>Firefox</li>
<li>Any.Do</li>
<li>Piano</li>
<li>Yahoo</li>
<li>RealCalc</li>
<li>Learn Salsa</li>
<li>Workout Trainer</li>
<li>TuneIn Radio</li>
</ul>
</td>
<td valign="top" width="319">
<ul>
<li>Google
<ul>
<li>Map</li>
<li>Calender</li>
<li>YouTube</li>
<li>Reader</li>
<li>Google+</li>
<li>Voice Search</li>
<li>Translator</li>
</ul>
</li>
<li>SugerSync</li>
<li>ES File Explorer</li>
<li>ES Task Manager</li>
<li>Facebook</li>
<li>GTasks</li>
<li>Routinely</li>
<li>Toshl</li>
<li>Twitter</li>
<li>Evernote</li>
</ul>
</td>
</tr>
</tbody>
</table>
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			<media:title type="html">Saurabh Kaushik</media:title>
		</media:content>

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		<title>Art of Story Writing by Andrew Stanton</title>
		<link>http://saurabhkaushik.wordpress.com/2012/03/08/art-of-story-writing-by-andrew-stanton/</link>
		<comments>http://saurabhkaushik.wordpress.com/2012/03/08/art-of-story-writing-by-andrew-stanton/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 04:26:37 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Notes]]></category>
		<category><![CDATA[Drama]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Technique]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/?p=336</guid>
		<description><![CDATA[http://video.ted.com/assets/player/swf/EmbedPlayer.swf Wow, really impressed me&#8230; Few take-away from his talk Drama Creation is all about keeping the anticipation going in audience mind. Story is an art of reaching conclusion by going though heap and bound of road leading to it. Audience watches drama for problem solving contently. Anything static and just happy happy don&#8217;t fly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=336&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<div class="embed-"><iframe src="http://embed.ted.com/talks/andrew_stanton_the_clues_to_a_great_story.html" width="640" height="360" frameborder="0" scrolling="no" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>
<p><a href="http://video.ted.com/assets/player/swf/EmbedPlayer.swf">http://video.ted.com/assets/player/swf/EmbedPlayer.swf</a></p>
<p>Wow, really impressed me&#8230;</p>
<p>Few take-away from his talk</p>
<ol>
<li>Drama Creation is all about keeping the anticipation going in audience mind.</li>
<li>Story is an art of reaching conclusion by going though heap and bound of road leading to it.</li>
<li>Audience watches drama for problem solving contently. Anything static and just happy happy don&#8217;t fly long, that is why we have Villain and Hero/Heroin  with Villain characters.</li>
<li>You should give clues to audience to allow them to their conclusions along with clues of doubts to hinder their progress and keep the suspense of story.</li>
</ol>
<p>What I like most about it, the end!!!</p>
<p>&#8220;<em>Whatever you are good at, it should be worthy a second chance given.</em> &#8220;</p>
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			<media:title type="html">Saurabh Kaushik</media:title>
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		<item>
		<title>Way of Happiness &#8211; DVR</title>
		<link>http://saurabhkaushik.wordpress.com/2012/02/21/way-of-happiness-dvr/</link>
		<comments>http://saurabhkaushik.wordpress.com/2012/02/21/way-of-happiness-dvr/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 04:32:55 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/2012/03/08/way-of-happiness-dvr/</guid>
		<description><![CDATA[Attended a very enlightening session of DVR (IIMB Prof). He described us Ways of Life Happiness. Major Aspect of Life:  Freedom &#8211; Financial, Family, Wealth, Health Social &#8211; Family, Friends, Love Analytical Life &#8211; Success, Social Welfare, Office Success, Barrier To Happiness EGO &#8211; Edging God Out ANGER &#8211; Change in Expectation FEAR &#8211; Of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=342&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Attended a very enlightening session of DVR (IIMB Prof). He described us Ways of Life Happiness.</p>
<p><strong>Major Aspect of Life: </strong></p>
<ol>
<li>Freedom &#8211; Financial, Family, Wealth, Health</li>
<li>Social &#8211; Family, Friends, Love</li>
<li>Analytical Life &#8211; Success, Social Welfare, Office Success,</li>
</ol>
<p><strong>Barrier To Happiness</strong></p>
<ol>
<li>EGO &#8211; Edging God Out</li>
<li>ANGER &#8211; Change in Expectation</li>
<li>FEAR &#8211; Of Hardship</li>
</ol>
<p><strong>Path To Evolution</strong></p>
<ol>
<li>Self Confidence</li>
<li>Courage</li>
<li>Self Esteem &#8211; (Body, Intellect and Social Inadequacy)</li>
</ol>
<p><strong>Ultimate Stage of Evolution: </strong></p>
<ul>
<li>Self Realization
<ul>
<li>Liberation / Independence / Peace</li>
</ul>
</li>
</ul>
<p><strong>Book Reference: </strong></p>
<ul>
<li>The New Earth</li>
<li>Power of Now</li>
</ul>
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			<media:title type="html">Saurabh Kaushik</media:title>
		</media:content>
	</item>
		<item>
		<title>Born Twice</title>
		<link>http://saurabhkaushik.wordpress.com/2012/02/04/born-twice/</link>
		<comments>http://saurabhkaushik.wordpress.com/2012/02/04/born-twice/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 04:40:00 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Death]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/?p=350</guid>
		<description><![CDATA[We take birth twice!!!  At Birth At Face of Death Do we have good answer for questions???  Did you Live?  Did you dream big? Did you chase them hard? Did you achieve them? Did you Love?  Did you love and been loved? Did you love someone madly and achieved it? Did you give time and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=350&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><span style="text-decoration:underline;"><strong>We take birth twice!!!  </strong></span></p>
<ol>
<li>At Birth</li>
<li>At Face of Death</li>
</ol>
<p><strong><span style="text-decoration:underline;">Do we have good answer for questions??? </span></strong></p>
<p><span style="text-decoration:underline;">Did you Live? </span></p>
<ul>
<li>Did you dream big?</li>
<li>Did you chase them hard?</li>
<li>Did you achieve them?</li>
</ul>
<p><span style="text-decoration:underline;">Did you Love? </span></p>
<ul>
<li>Did you love and been loved?</li>
<li>Did you love someone madly and achieved it?</li>
<li>Did you give time and resources to love ones?</li>
</ul>
<p><span style="text-decoration:underline;">Did it Matter? </span></p>
<ul>
<li>Did you understand your significance/role</li>
<li>Did you take risk and make dent in universe?</li>
<li>Did you you touch lives and made difference?</li>
</ul>
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			<media:title type="html">Saurabh Kaushik</media:title>
		</media:content>
	</item>
		<item>
		<title>Essential for Entrepreneur Startup</title>
		<link>http://saurabhkaushik.wordpress.com/2011/12/09/essential-for-entrepreneur-startup/</link>
		<comments>http://saurabhkaushik.wordpress.com/2011/12/09/essential-for-entrepreneur-startup/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 04:44:58 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/?p=353</guid>
		<description><![CDATA[Just read couple of stories in &#8220;Stay Hungary and Stay Foolish&#8221;. I could come out of few following observations about required Entrepreneur-capability for a start-up. Financial &#8211; Security &#38; Support Focus &#8211; Desire and Capability Ideation  &#8211; Having future vision for innovation of solutions Buddy &#8211; Highly qualified specialty complimenting team members<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=353&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Just read couple of stories in &#8220;Stay Hungary and Stay Foolish&#8221;. I could come out of few following observations about required Entrepreneur-capability for a start-up.</p>
<ul>
<li>Financial &#8211; Security &amp; Support</li>
<li>Focus &#8211; Desire and Capability</li>
<li>Ideation  &#8211; Having future vision for innovation of solutions</li>
<li>Buddy &#8211; Highly qualified specialty complimenting team members</li>
</ul>
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			<media:title type="html">Saurabh Kaushik</media:title>
		</media:content>
	</item>
		<item>
		<title>Business Pitch &#8211; 7 Point Agenda</title>
		<link>http://saurabhkaushik.wordpress.com/2011/11/25/business-pitch-7-point-agenda/</link>
		<comments>http://saurabhkaushik.wordpress.com/2011/11/25/business-pitch-7-point-agenda/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 04:47:59 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/?p=356</guid>
		<description><![CDATA[Structure of Good Business Pitch (3 Mins): Significance and relevance of your business? Business Solution to Customer and market base Differentiators and Specialization SWOT Details Financial Plan &#38; Projection (3 yrs) Marketing &#38; Sales Plan &#38; Projection (3 yrs) Funding &#8211; How much, For What and Why?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=356&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Structure of Good Business Pitch (3 Mins):</p>
<ol>
<li>Significance and relevance of your business?</li>
<li>Business Solution to Customer and market base</li>
<li>Differentiators and Specialization</li>
<li>SWOT Details</li>
<li>Financial Plan &amp; Projection (3 yrs)</li>
<li>Marketing &amp; Sales Plan &amp; Projection (3 yrs)</li>
<li>Funding &#8211; How much, For What and Why?</li>
</ol>
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			<media:title type="html">Saurabh Kaushik</media:title>
		</media:content>
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		<item>
		<title>Learning a Salsa step</title>
		<link>http://saurabhkaushik.wordpress.com/2011/09/18/learning-a-salsa/</link>
		<comments>http://saurabhkaushik.wordpress.com/2011/09/18/learning-a-salsa/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 06:02:05 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[dance]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/?p=405</guid>
		<description><![CDATA[First time, I realized, my passion for dancing, was in trance parties at Goa in 1994. I know, you must be laughing at me, yes, I am laughing on myself as well. Since yr 2000, I have attempted Salsa dancing multiple times, at multiple places, under multiple teachers and even in multiple countries, but could [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=405&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>First time, I realized, my passion for dancing, was in trance parties at Goa in 1994. I know, you must be laughing at me, yes, I am laughing on myself as well. Since yr 2000, I have attempted Salsa dancing multiple times, at multiple places, under multiple teachers and even in multiple countries, but could never pass through Level 1. Who do I blame it!!!</p>
<p>Again in 2011, same ghost started haunting me to complete this life milestone of Learning a Dance, this time around, I could maintain my motivation despite my same demons of past pricking me with thoughts &#8220;Are you crazy???, At this Age!!, how will it help u in career??? Will you make Career Out of it??, What will people say???, Can you dance Socially or at Stage?? , Where is the time???, Just laze around, you BUM!!!)</p>
<p>But this time, I could cross through all that, finished two levels of Salsa dancing.. YEAY,&#8230; but I still cant say, that I am excellent salsa dancer, but I can certainly say, &#8220;I am good student of Salsa!!!&#8221;</p>
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			<media:title type="html">Saurabh Kaushik</media:title>
		</media:content>

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	</item>
		<item>
		<title>Strategies of WAR</title>
		<link>http://saurabhkaushik.wordpress.com/2011/06/28/strategies-of-war/</link>
		<comments>http://saurabhkaushik.wordpress.com/2011/06/28/strategies-of-war/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 04:51:23 +0000</pubDate>
		<dc:creator>Saurabh Kaushik</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Book]]></category>

		<guid isPermaLink="false">http://saurabhkaushik.wordpress.com/?p=359</guid>
		<description><![CDATA[After reading Robert Greene Books: 33 Strategies of WAR, I have thought to categorize different strategies into psychological areas of WAR for its impact. Warfare Spiritual Mental Strategy Tactical SELF-DIRECTED WARFARE Guerilla-war-of-the-mind Polarity Death Ground Counterbalance ORGANIZATIONAL WARFARE Moral Controlled Chaos Command and Control DEFENSIVE WARFARE Perfect-economy Non-engagement Counterattack Deterrence OFFENSIVE WARFARE Intelligence Grand strategy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saurabhkaushik.wordpress.com&#038;blog=2332607&#038;post=359&#038;subd=saurabhkaushik&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>After reading Robert Greene Books: <a href="http://randamtandem.blogspot.com/2011/02/33-strategies-of-war-by-robert-greene.html">33 Strategies of WAR</a>, I have thought to categorize different strategies into psychological areas of WAR for its impact.</p>
<table border="0" rules="NONE" cellspacing="0">
<col width="158" />
<col width="158" />
<col width="160" />
<col width="174" />
<col width="191" />
<tbody>
<tr>
<td align="LEFT" width="158" height="17"><strong>Warfare</strong></td>
<td align="CENTER" width="158"><strong>Spiritual </strong></td>
<td align="CENTER" width="160"><strong>Mental </strong></td>
<td align="CENTER" width="174"><strong>Strategy </strong></td>
<td align="CENTER" width="191"><strong>Tactical </strong></td>
</tr>
<tr>
<td align="LEFT" height="20"><strong><span style="font-size:medium;">SELF-DIRECTED WARFARE </span></strong></td>
<td align="LEFT"></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">Guerilla-war-of-the-mind</td>
<td align="LEFT">Polarity</td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">Death Ground</td>
<td align="LEFT"></td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">Counterbalance</td>
<td align="LEFT"></td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="20"><strong><span style="font-size:medium;">ORGANIZATIONAL WARFARE </span></strong></td>
<td align="LEFT"></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT">Moral</td>
<td align="LEFT">Controlled Chaos</td>
<td align="LEFT">Command and Control</td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="20"><strong><span style="font-size:medium;">DEFENSIVE WARFARE </span></strong></td>
<td align="LEFT"></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">Perfect-economy</td>
<td align="LEFT">Non-engagement</td>
<td align="LEFT">Counterattack</td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">Deterrence</td>
<td align="LEFT"></td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="20"><strong><span style="font-size:medium;">OFFENSIVE WARFARE </span></strong></td>
<td align="LEFT"></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">Intelligence</td>
<td align="LEFT">Grand strategy</td>
<td align="LEFT">Blitzkrieg</td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">Forcing</td>
<td align="LEFT">Center-of-gravity</td>
<td align="LEFT">Divide and conquer</td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT"></td>
<td align="LEFT">Ripening for the sickle</td>
<td align="LEFT">Annihilation</td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT"></td>
<td align="LEFT">Turning</td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT"></td>
<td align="LEFT">Diplomatic war</td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT"></td>
<td align="LEFT">Exit strategy</td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="20"><strong><span style="font-size:medium;">UNCONVENTIONAL WARFARE </span></strong></td>
<td align="LEFT"></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
<td align="LEFT"><strong><br />
</strong></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT">Rightous</td>
<td align="LEFT">Misconception</td>
<td align="LEFT">Inner Front</td>
<td align="LEFT">Passive Aggressive</td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">The Void</td>
<td align="LEFT">Communication</td>
<td align="LEFT">Ordinary Extraordinary</td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">Chain Reaction</td>
<td align="LEFT">Alliance</td>
<td align="LEFT">Fait Accomplice</td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT">One upmanship</td>
<td align="LEFT"></td>
<td align="LEFT"></td>
</tr>
<tr>
<td align="LEFT" height="17"></td>
<td align="LEFT"></td>
<td align="LEFT"></td>
<td align="LEFT"></td>
<td align="LEFT"></td>
</tr>
</tbody>
</table>
<p><strong>Ideal Warrior Transformational Characteristics </strong></p>
<ul>
<li>Spiritual Motivation</li>
<li>Emotional Control</li>
<li>Strategic Thinking</li>
<li>Result/Action Orientation</li>
<li>Self Reliant Tactical</li>
<li>Diplomatic Win</li>
</ul>
<p><strong>Sequence of Warfare Strategy</strong></p>
<ul>
<li>Self Directed Warfare
<ol>
<li>Polarity</li>
<li>Guerrilla War of Mind</li>
<li>Counter Balance</li>
<li>Death Ground</li>
</ol>
</li>
<li>Organizational Warfare
<ol>
<li>Command Control</li>
<li>Controlled Chaos</li>
<li>Morale</li>
</ol>
</li>
<li>Defensive Warfare
<ol>
<li>Before
<ol>
<li>Perfect Economy</li>
<li>Deterrence</li>
</ol>
</li>
<li>Middle
<ol>
<li>Counter Attack</li>
</ol>
</li>
<li>End
<ol>
<li>Non Engagement</li>
</ol>
</li>
</ol>
</li>
<li>Offensive Warfare
<ol>
<li>Before
<ol>
<li>Grand</li>
<li>Intelligence</li>
</ol>
</li>
<li>Middle
<ol>
<li>Divide and Conquer</li>
<li>Forcing</li>
<li>Blitzkrieg</li>
<li>Annihilation</li>
</ol>
</li>
<li>Opponent
<ol>
<li>Ripen for Sickle</li>
<li>Center of Gravity</li>
<li>Turning</li>
</ol>
</li>
<li>End
<ol>
<li>Diplomatic War</li>
<li>Exit Strategy</li>
</ol>
</li>
</ol>
</li>
<li>Unconventional Warfare
<ol>
<li>Opponent
<ol>
<li>Mis-perception</li>
</ol>
<ol>
<li>The Void</li>
<li>One Upmanship</li>
<li>Righteous Ground</li>
</ol>
</li>
<li>Middle
<ol>
<li>Passive Aggressive</li>
<li>Ordinary Extraordinary</li>
<li>Fiat Accomplice &#8211; Winning in small bites</li>
<li>Chain Reaction</li>
</ol>
</li>
<li>Background
<ol>
<li>Inner Front</li>
<li>Alliance</li>
<li>Communication</li>
</ol>
</li>
</ol>
</li>
</ul>
<h3> Reference:</h3>
<ul>
<li><a href="http://en.wikipedia.org/wiki/The_33_Strategies_of_War" rel="nofollow">http://en.wikipedia.org/wiki/The_33_Strategies_of_War</a></li>
</ul>
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