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An Assessment Framework for Strategic Digital Marketing Effectiveness from Saurabh Kaushik
Hey Saurabh, I am doing my MSc in Management. Your thesis is similar to what I am aiming to do, though I am trying for a more simplifying version of effectiveness and optimisation framework, that can be used by anyone (especially SMEs). However, it would help me quite a lot to download a pdf form of your work. Another thing is that you didn’t use any academic literature and that is kind of a minus. However I would like to give it a look and maybe I could use a few parts as a reference for my own if that’s ok with you.
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