IBM, Oracle, SAP and MS all are gunning big for piece of enterprise cloud computing marketplace. But questions remained open “Why should one go for it?”. Virginia Sharma, Director @ IBM, attempted to answer in an impressive keynote speech during SOA India 2009. Here are my pickups:

IBM launched “Smarter Planet” marketing campaign last year to align its smartplanettechnology and consulting offerings with next generation solutions to revolutionize every aspect of life.  The main idea was to present smarter organization by Instrumentation, Interconnection and Intelligence to realize its meaning “Achieve more with less”. Her talk was not about SOA or Cloud, but about wider concept of synergies between business, technology and people. She mentioned three major aspects of a smarter organization with her case studies.

  • Business can evolve better to adopt and respond to dynamics by smarter supply chain management, analytics systems and asset optimization mechanism.
  • People can collaborate better to maximizing effectiveness by smarter collaboration system, resource allocation mechanism and product development environment.
  • Technology can enable better to flexibility to meet business need by smarter network systems, business applications and production planning management.

In this session, she laid a foundation for decision makers to embrace cloud with their “Smart” offerings.SOA Conf-2

In another session, IBM folks presented “Cloud In A Box”, a packaged Websphere on to a server box to enable, control and manage a private cloud. Call it “IBM Websphere Cloudburst” , a cloud infrastructure solution under Smarter Cloud program. In offline discussions during conference, many participants were not voting for private cloud as it is against the pure cloud concept and its benefits.