Tag Archive: Marketing


Last year, I completed my PGDM course and with that its project work. Here, I am publishing my project report for anyone to have a look at it and benefit from same.
Note: All confidential data has been removed

An Assessment Framework for Strategic Digital Marketing Effectiveness from Saurabh Kaushik

For my final term of PGDM course, I have chosen Digital Marketing as a focus subject for my project work. So, for last few months, I have been researching very hard on Digital Marketing’s different approaches and models. Following presentation is my compilation on a Consulting approach for Digital Marketing Consulting. Here, I am proposing a assessment framework to assess and analyze any organization’s current Digital Marketing and propose a comprehensive Digital Marketing strategy. If anyone interested to know more, I will be more than willing to share my knowledge and experience in this regard.

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