Finally, Motorola also realized the power of open source. Moto MAGX is next generation of platform based on Linux. “Moto MAGX will be part of its 61% of handset in next few years” says Christy Wyatt, Vice President, Software Platforms & Ecosystem, Motorola. All this showdown is to make Motorola a primal choice of mobile content developers and get Motorola in center of the mobile space battle. No wonder, they are heavily invested all variants of Unix based mobile OS development around the world, from Linux Mobile, Symbian to Android.

May 14th 2008, Motodev Summit, held in Bangalore, was by far a great conference attendance. Sheer glitzy stage, music and Hollywood like launch were certainly the inspiration from Apple’s showcase events.

The summit also offered tutorials on everything a developer aspire to know on design, develop, debug, deploy and distribute compelling enterprise, vertical business or consumer applications with Motorola. This summit was seeking to generate new ideas and enthusiasm for their main audience, Indian Content Developers.

I personally felt that the business model shake-down and open community adoption would really assist Motorola, being a viable option for global entrepreneurs in Mobile space. Certainly, their cheering support for Java was a sweetspot in this bustling era of Mobile OS vendors.

During the panel discussions, two major challenges were highlighted namely fragmentation and discovery. Fragmentation of choice among platforms and discovery of new and useful applications. Motorola attempted to give both the answers, one by declaring support for Open OS like Linux and second by providing the a Catalog service for mobile applications.

Motorola has introduced Motorola Solutions Catalog to provide a launch vehicle for content developers. Moto Catalog will help users to choose among applications as well as developers to market their products. Motorola is also offering preloading feature for winner applications for their future mobiles. This step certainly encourages small budget team to innovate and compete on world-wide mobile. All this for one “E + I” formula, “Encouraging Innovation”. As Cristy rightly puts, “Innovation is the ability to see change as an opportunity not as a threat”.

They also attempted to tune with techno entrepreneur to focus on business and end users first, followed by choice of application development platforms. Also pointed out, the simple and sound success factor could be just user interface of “Three clicks to Glory”. Mobile market is on crossroad with three major components (Device, Network and Application) of ecosystem fighting out for dominance. But all have to work together to get it going.

During entire summit, Motorola was very much attempting to get on to another missed band wagon, GPS mobile. Early impactful entry of Nokia in GPS market has once again thrown Moto to chase another one. It is for all of us to see, how last known innovation MOTO RAZR will stimulate next big bang “Geo + Media + Socials” in Moto world. God bless, Moto.

At end, welcoming the Linux on Motorola devices is a greeted step for all. It provides enough reasoning to call upon open world and play in their backyard.

It was one of the finest conference held in Bangalore.